Canada’s largest sit-down breakfast chain will begin selling restaurant-branded food in grocery stores next year.
Best Brands Ltd., the retail division of the St-Hubert Group Ltd., is teaming with Franchises Cora Inc. to offer Cora-branded breakfast products in grocery stores starting in January.
Richard Scofield, president of the St-Hubert Group, says the company has well-established expertise in the development, production, distribution and marketing of food products for grocery stores.
Nicholas Tsouflidis, president of Cora, says it was important to join forces with a food distribution network firmly established across the country, such as Best Brands.
Cora Tsouflidou, the founder of the breakfast chain, says the new retail food products will help the restaurant in its mission to promote the importance of breakfast.
Cora has over 100 restaurants across Canada.
This report by The Canadian Press was first published on Sept. 29, 2021.