In this day and age where a strong visual presence can compel the viewer to act decisively, or not, having impactful imagery can certainly give any food establishment an edge over the competition, the importance of this cannot be taken for granted, yet it happens all the time. A quick look through the multitude of food websites and it’s evident that not much thought was put into creating the images that represent the establishment.
According to a recent survey, in the USA, 45% of diners specifically look for photos of food while browsing a restaurant’s website and deciding where to eat. That percentage increases when we look specifically at younger diners, especially among Gen Z and Millennials. When it comes to advertising in this day and age, top brands understand that food photography is one of the most powerful tools they have at their disposal. They say we eat with our eyes first. A Psychological advantage that can’t be underestimated, or ignored.
When used correctly, it can be a determining factor in attracting new customers. From creating an inviting ambiance to mouth-watering food imagery, it all plays an important role and an important factor in future restaurant sales. It will take a restaurants’ branding and marketing from average to awesome. It has the ability to appeal to the consumer’s emotions, making them stop, look, and ultimately taste. A human desire we simply cannot ignore. Time to spice up those food shots and watch those sales grow!!!
By Manny Favas – Professional food photographer & Visual strategist
The ΤΣΑΪ (TSAI) Greek Mountain Tea: Canada’s newest health beverage taking the market by storm.
Unique among many other sparkling beverages in the world, ΤΣΑΪ (TSAI) Greek Mountain Tea (www.tsaibeverage.com) is quickly gaining notice for its delicious taste and its multitude of health benefits, it is the elixir of life as the ancient Greeks would say.
The ΤΣΑΪ (TSAI) Greek Mountain Tea sparkling beverage is made with imported organic and naturally caffeine-free Greek tea herbs, produced from the dried flowers, leaves and stems of the flowers known as Sideritis-Scardica. This cold-brewed & fermented sparkling healthy beverage is bottled in Canada in a BRC certified facility (the highest safety accreditation in the food/beverage sector), With no added sugar, only 30 calories per bottle, clarified lemon juice, and never any preservatives, Tsai’s stands very high as a clean label brand.
It is the 1st drink of its
kind in the entire world.
TSAI can be enjoyed at any time throughout the day or evening and presently comes in three natural flavors: citrus and ginseng; ginger and honey; and peach-apricot & turmeric. The cold-brewing process allows time, rather than temperature, to release the flavors, then combined with the symbiotic fermentation, following which the beverage is pasteurized (to meet microbial safety norms and avoid using artificial preservatives) and at the end; a light carbonization is added to maximize a refreshing and enjoyable effervescence cooling sensation to the tasty natural tea drink.
“Our tea was founded on a simple premise… to share with as many people as possible something that we were blessed to grow up with – consuming the natural benefits of those non-GMO plants and herbs introduced by our Greek-immigrant parents, and we also believe that every human being has the right to have access to good nutritious food and beverages,” said company President Manny Favas, who established Tsai Greek Mountain Tea in June 2018 after 1 year of R&D.
“In
the case of these plants,” Mr. Favas continued, “the Greeks
believed they contained numerous health benefits and therapeutic qualities, rich in antioxidants and polyphenols which now has been well
documented throughout the world, that enable us to continue to pursue a
healthier lifestyle. As a consequence, we are eager to share our
Mediterranean inspired diet that has helped formulate this healthy tea. Our focus
is to continue to produce the best food and beverages
possible, to
continue our rich heritage and share it with the world.”
Based in Montreal, The ΤΣΑΪ (TSAI) Greek Mountain Tea is always proud to get involved in charitable causes and many community activities benefitting the less fortunate.
Our mission – Continue the centuries
of tradition and combine it with 21st-century technology.
The
beverages can be purchased individually and soon in 4 packs. They are presently
available at select retailers
and restaurants across
Canada.
To learn more about the brand, log on to https://www.tsaibeverage.com and follow the company on Facebook, Pinterest, and Instagram.
