Donut shops in the Greater Montreal area have become extremely popular in recent years. Bernie Beigne on St. Bernard made headlines the moment it opened during the pandemic. A year and a half ago Homers flew out of the gates in NDG and has since expanded with five more locations and an enhanced menu.
So what about the West Island? While we hear Homers is headed there as well, they might want to hold off for Beignes Frost˚d debuted in mid-July in a strip mall at the corner of Blvd. St. Jean and Labrosse in Pointe-Claire. I stopped by to meet owners Kosta and Georgia Maragos at this magical spot. It is bright and welcoming. Kosta is a general contractor by profession so he and his team took care of the design. Georgia, who has always enjoyed baking, is running the operation day to day. In fact, she left her job handling accounts receivable for a company in order to devote all of her efforts to this project. The couple’s eldest daughter, a student at John Rennie High School, is one of the staffers, while younger sister Ariana should be “in the mix” before long.
“I grew up working different jobs,” Georgia told me. “But I always wanted to be an entrepreneur. I saw how business at donut shops in the city was booming and that the West Island did not have any, so my husband and I took the plunge. We are very excited!”
Kosta credits his wife for being a great cook and baker. “She kept pushing me that she wanted to open a donut shop and do something different. So I built it and she is in charge.”
Among the initial flavors are The Frost’d (the signature beauty, with blue icing), biscoff, oreo, apple fritter, smashed ice cream (a creamy treat mixed with your favorite toppings and choose from delicious flavors like strawberries, biscoff, nutella, oreo, KitKat, and M&M’s -smashed fresh, just the way you like it), strawberry, lemon, cinnamon brioche, Boston cream, dark chocolate glaze, Belgian chocolate glaze, maple glaze, dugar and Frost’d glazed. Kosta credits Georgia for coming up with new editions each week.
A self-serve station for ordering is being set up. Of course, there are large boxes for orders of a dozen (or many dozen). Folks planning parties have already been coming in large numbers.
Watch my interview with Kosta and Georgia on Instagram
Frost˚d is located at 1000 Boulevard Saint-Jean. You can call (514) 532-1677, e-mail info@ frost-d.com and log on to ww.frost-d.com. It is open every day except Monday.