NEW in Quebec: Crumbl Cookies Opens First Store in Brossard
The viral American cookie chain has arrived at Quartier DIX30. Here’s what to know about its first Quebec location and whether more stores are on the way.
Crumbl Cookies is now in Quebec. The American chain opened its first provincial location on October 9 at Quartier DIX30 in Brossard, giving Montreal-area cookie fans a chance to try the oversized treats they may have seen all over social media. The shop is at 8900 Boulevard Leduc, Unit 30.
The opening came with a crowd: customers were reportedly lined up outside before 8 a.m., and the first 100 visitors were offered free cookies and T-shirts. Crumbl’s calling card is its rotating weekly menu, which mixes new flavours with returning favourites. Chocolate Chip and Pink Sugar cookies are listed as permanent options, while the lineup changes every Monday. The Brossard store offers in-store pickup, delivery and catering, too.
For anyone following Crumbl reviews online, Brossard is now the local test kitchen. The chain started in Utah in 2017 and built a following around large cookies, distinctive pink boxes and flavours that often turn into social media talking points. Will this first Quebec shop be followed by more? For now, Brossard is the only Quebec address in Crumbl Canada’s store directory, and the company has not announced another provincial location. The next move is anyone’s guess.