A&W Canada is trying out a new concept in Vancouver this summer. They are bringing the UK-based chain Pret A Manger to Canada as part of a two-year pilot this summer. If things work as planned, watch Pret A Manger come to a city near you. Pret A Manger is a sandwich and coffee chain commonly referred to as Pret and based in the United Kingdom. The first shop opened in London in 1986. Pret’s sandwiches, salads and wraps are freshly made each day in shop kitchens using quality ingredients and all coffees are 100% organic. Let’s hope we get one in Montreal soon!
“We are excited to introduce Pret’s fresh and delicious menu range in a select number of A&W restaurants this year. We believe Canadian consumers will respond very positively and come to love the Pret brand and all that it represents” commented Susan Senecal, Chief Executive Officer of Food Services and the Fund.
Pano Christou, Chief Executive Officer at Pret A Manger said: “Last year, we set out our ambitions to expand into new markets and bring Pret to more people worldwide. I’m excited to confirm that Pret will be coming to customers in Canada this summer through our franchisee agreement with A&W. We know Canadians have long been calling for Pret in their community. Thanks to this new partnership, we’re finally able to bring our freshly made food and 100% organic coffee to Canada as part of a two-year trial.”
The A&W restaurant locations that will participate in the Trial Phase are expected to launch a Pret menu range and organic coffees in the second quarter of 2022, with the first location opening within an A&W in Vancouver. If the Trial Phase is successful, Food Services will have the exclusive right to expand the Pret brand across Canada based on an agreed-upon development schedule.