In this day and age, where a strong visual presence can compel the viewer to act decisively, or not, having impactful imagery can certainly give any food establishment an edge over the competition; the importance of this cannot be taken for granted, yet it happens all the time. A quick look through the multitude of food websites and it’s evident that not much thought was put into creating the images that represent the establishment.
According to a recent survey, in the USA, 45% of diners specifically look for photos of food while browsing a restaurant’s website and deciding where to eat. That percentage increases when we look specifically at younger diners, especially among Gen Z and Millennials. In today’s advertising landscape, top brands understand that food photography is one of their most powerful tools. They say we eat with our eyes first. A Psychological advantage that can’t be underestimated, or ignored.
When used correctly, it can be a determining factor in attracting new customers. From creating an inviting ambiance to mouth-watering food imagery, it all plays an important role and an important factor in future restaurant sales. It will take a restaurants’ branding and marketing from average to awesome. It has the ability to appeal to the consumer’s emotions, making them stop, look, and ultimately taste. A human desire we simply cannot ignore. Time to spice up those food shots and watch those sales grow!!!
By Manny Favas – Professional food photographer & Visual strategist
