Tag: Coke

A tall glass of dark brown cola with ice and many bubbles sits on a white napkin on a wooden table. To the left is a small potted plant and a pepper grinder. In the background, out of focus, are dark booths and people dining in a restaurant.

Tony Medeiros

Why Does Your Restaurant Coke Cost $4?

Why does a restaurant Coke cost $4? We look at fountain drinks, restaurant margins, self-serve soda and who really controls the experience.

Scroll to Top