
Could paying for dinner before walking through the restaurant door give independent restaurants a much-needed financial lifeline? One Montreal restaurant is already showing how the idea works.
Good food. Big opinions. Let’s get talking.
Think about it. We have become perfectly comfortable paying before receiving a service. We order food online, pay Uber Eats and wait for dinner to arrive. We buy movie tickets before seeing the previews and book vacations before packing our bags. Nobody thinks twice about it.
So why does paying before sitting down for dinner seem like such a revolutionary idea?
There is a Montreal restaurant already embracing the concept. Sabayon, located at 2194 Centre Street in Pointe-Saint-Charles, is an intimate restaurant run by chefs Patrice Demers and Marie-Josée Beaudoin. Customers pay for its six-course tasting menu when they book their reservation. The restaurant welcomes just 16 guests at a time.
In an interview with Foodservice and Hospitality Magazine, Demers explained that Sabayon operates through online reservations and prepaid tickets. The owners have reported that the restaurant has never had an empty seat since opening, and that reservation releases can sell out in less than two minutes.
That’s quite something for a small independent restaurant.
And this isn’t just a Montreal experiment. Chicago’s Next restaurant introduced ticketed dining in 2011. Its co-founder, Nick Kokonas, explained the advantage in an interview with Restaurant Business: “All the unknowns are gone.” Knowing how many customers are coming makes it easier to plan food purchases and manage costs.
Now here’s where I think the concept gets really interesting. Why should prepaid dining be reserved for expensive tasting menus? What if your neighbourhood Italian restaurant allowed you to order your pizza, pasta and dessert online, pay before arriving and simply sit down when you got there? No waiting for the bill, no splitting the cheque five different ways and no awkward moment when everyone starts calculating what they owe.
More importantly, this could give independent restaurants another financial lifeline. Running a restaurant is an expensive guessing game. Owners order ingredients, schedule employees, prepare the kitchen and hope enough customers show up. A slow evening can hurt, and last-minute cancellations can leave expensive food and empty tables behind.
Now imagine knowing that Friday night’s customers have already paid. The restaurant has confirmed orders, money coming in and a much clearer idea of what it needs to prepare. That predictability could help with cash flow, inventory planning, staffing and food waste. It doesn’t guarantee a profit, but it could take some of the uncertainty out of running a restaurant.
There is another possibility worth considering: prepaid meal packages. Imagine buying five lunches or four dinners in advance, perhaps at a modest discount. The restaurant gets money upfront, while customers have a reason to return. It could work for neighbourhood bistros, sandwich shops, family restaurants and busy lunch spots.
Of course, there would have to be sensible cancellation and refund policies, flexibility for customers and a reliable ordering system. Nobody wants to pay for dinner and discover the restaurant has run out of their favourite dish. Traditional ordering should remain available for those who prefer it.
Perhaps we’ve been looking at restaurant payments the wrong way around all these years. We already pay before receiving so many other services. Why should restaurants be any different?
Maybe the future isn’t paying when dinner is over. Maybe it’s having dinner already paid for before the evening even begins.
So, would you pay before walking into a restaurant if it helped your favourite neighbourhood place stay in business? And would you buy a package of prepaid meals to help support a restaurant you love?
Other Montreal restaurants using advance payment
These are examples of the concept, although their arrangements differ.
Sabayon
- 2194 Centre Street, Pointe-Saint-Charles.
- Six-course tasting menu.
- Full payment when booking.
Alma
- Outremont.
- Advance payment for its nine-course Carte Blanche tasting experience.
Okeya Kyujiro
- Downtown Montreal.
- Advance payment required for groups of five or more and private bookings.
- Ordinary individual reservations have a different cancellation policy.