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Uniburger: The restaurant’s success lies in its simplicity

    Today was a monumental step in my daughter’s culinary odyssey, as she opted for Uniburger on St. Catherine Street to mark her 25th birthday. Little did I know, Uniburger had been silently carving its place in the culinary landscape for the past 8 months at its fresh locale on St. Catherine Street, sprouting from its modest roots on St-Denis Street to eventually blossom into a network of ten restaurants.

    Stepping into Uniburger, one is met with a menu of unassuming simplicity, particularly when it comes to their pièce de résistance: the burger. A single burger or double burger, adorned with an array of toppings, stands proudly, with the option to elevate it to a crescendo of flavor with the addition of cheese and bacon, all served alongside a side of fries. Should one eschew the traditional fries, an indulgent upgrade to poutine awaits. As promised, the experience is straightforward and effortlessly satisfying. I must try the milkshakes next time.

    Admittedly, my expectations were modest upon arrival. This was my daughter’s choice for our afternoon birthday celebration, and I was unaware of the culinary gem that awaited. With swiftness and finesse, our double cheeseburgers materialized before us, each meticulously crafted to our specifications. For me, a symphony of flavors emerged with each bite of my adorned creation, featuring hot peppers, pickles, and onions, while my daughter’s aversion to tomatoes left hers delightfully unadorned.

    The burgers themselves were a revelation—juicy, succulent, and utterly irresistible. Complementing these handheld delights were fries freshly concocted on-site, adding an extra layer of indulgence to the experience. Suffice it to say, that Uniburger surpassed my expectations, leaving an indelible mark on my palate and igniting a desire to return posthaste.

    According to the visionary behind this burger franchise, Younes Bengeloune, the secret to Uniburger’s success lies in its simplicity—a notion underscored by the utilization of premium ingredients. The buns, crafted with a delicate touch of potato flour, harken to the spirit of the American-style burgers, imported directly from the land of the stars and stripes. Meanwhile, the beef patties, the cornerstone of any great burger, are painstakingly prepared in Montreal at Maison du Roti, adhering strictly to Uniburger’s exacting standards.

    As Younes himself jokes, the genesis of the name “Uniburger” stems from the phonetic resemblance of “uni,” to his first name denoting singularity and uniqueness—an attribute that permeates every aspect of the brand. With a clear vision and unwavering commitment to excellence, Younes has carved out a niche in Montreal’s culinary landscape, leaving an indelible mark with his delectable creations. Uniburger offers a one-of-a-kind dining adventure! I’m thrilled to hear that Uniburger is set to grace the West Island, taking over the former Pizza Hut spot on Pierrefonds Boulevard.

    Locations:

    2001 SAINT DENIS – MONTREAL – 514-419-6555

    4390 NOTRE DAME OUEST – MONTREAL – 514-419-1810

    1923 SAINTE CATHERINE OUEST – MONTREAL – 514-419-0581

    50 SAINT ZOTIQUE EST, MONTREAL – 514-419-2864

    4621 WELLINGTON, VERDUN – 514-419-1135

    1332 FLEURY EST, MONTREAL – 514-419-2133

    9232 LACORDAIRE, SAINT LEONARD – 438-380-5657

    550 CURE LABELLE, LAVAL (SAINTE ROSE) – 579-641-1004

    3712 SAINT MARTIN OUEST, LAVAL (CHOMEDEY) – 450-978-6996

    14140 BOULEVARD PIERREFONDS, WEST ISLAND (MONTREAL) – COMING SOON

    By Tony Medeiros

    Tony Medeiros

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