

Tony Medeiros is a Montreal-based blogger with over 20 years of experience covering pop culture and the culinary scene. Known for his engaging reviews and unique insights, he has built a trusted voice for readers seeking informed and entertaining perspectives on food and entertainment.
Egg Club, known for soft milk bread and made-to-order egg sandwiches, sets its sights beyond Ontario.
- Egg Club launched in Toronto in 2018 after its founders questioned why breakfast chains lacked freshness and creativity.
- The brand is known for Japanese-inspired egg sandwiches made to order on soft milk bread with house-made sauces.
- Egg Club plans to expand into Vancouver, Edmonton, Ottawa, and Quebec, with a goal of 10 new locations by 2026.
- Its philosophy of Affordable Happiness, approachable pricing, and strong social media buzz have fueled rapid growth across Canada.
I am a devoted breakfast person, so this news immediately caught my attention. While Montreal is not getting its own Egg Club location just yet, it is still encouraging to see the brand entering the Quebec market. That alone feels like a step in the right direction for anyone who believes breakfast deserves more imagination than what the big chains usually offer.
Toronto’s fast casual favorite, Egg Club, has built a loyal following for its Japanese-inspired egg sandwiches served on soft, pillowy milk bread. What began as a simple question over breakfast has turned into a growing Canadian success story. Back in June 2018, on what could only be described as a sunny side-up kind of morning in Toronto, founder Jason Yu looked at his plate and asked a deceptively simple question: Why does breakfast have to be so predictable? He shared that thought with coworkers and together they decided to rethink the morning meal from the ground up.

Their answer was Egg Club. Instead of pre-made sandwiches sitting under heat lamps, Egg Club committed to made-to-order breakfasts prepared fresh every time. Each sandwich starts with soft Japanese milk bread, layered with gently folded eggs, and finished with house-made sauces that balance sweet and savory flavors. The result is a breakfast that feels thoughtful, comforting, and indulgent without being overcomplicated. Their ambition was never just to sell breakfast. It was to create a daily ritual, a small moment of comfort people could look forward to every morning.
That philosophy has clearly resonated. Egg Club has already expanded beyond Toronto into the Greater Toronto Area, Waterloo, and Calgary, and now the brand is setting its sights on a much larger footprint. Plans are underway to move into Vancouver, Edmonton, Ottawa, and Quebec, to open 10 new locations by 2026. The mission remains the same everywhere they go: spreading what they call “Affordable Happiness” through high-quality breakfast at accessible prices.

Part of Egg Club’s popularity comes from its focused but playful menu. Standouts like The Classic and Bacon and Cheese deliver familiar comfort, while more unexpected options, including a lobster sandwich, add a sense of fun and indulgence. Everything is tied together by their signature sauces and that unmistakably soft bread that practically melts with each bite. Add in prices that feel fair and a strong social media presence fueled by highly photogenic sandwiches, and it is easy to see why the brand continues to gain momentum.
Egg Club has carved out a loyal following by turning the humble egg sandwich into something rich, comforting, and deeply craveable. At the heart of the menu is fluffy Japanese milk bread, lightly sweet and impossibly soft, serving as the perfect base for their signature folded eggs. Every sandwich is made to order and layered with a thoughtful mix of sauces, proteins, cheeses, and vegetables that elevate breakfast beyond the usual fast food routine. From silky white sauce and classic hollandaise to creamy chili and smoky chipotle, Egg Club’s sauces are central to its melt-in-your-mouth appeal.
The sandwich lineup showcases both familiarity and playful indulgence. The Classic Egg Club brings together folded eggs, balsamic onions, Swiss cheese, and the brand’s signature Egg Club Sauce with a kick of creamy chili. The BLT reimagines a breakfast staple with bacon, lettuce, tomato, folded egg, white sauce, and ketchup. For something more decadent, the Chipotle Lobster sandwich layers tender lobster with folded eggs, corn, lettuce, and bold sauces that nod to Tokyo street food influences. Other standouts include the Creamy Cheese Corn, rich with garlic and cream cheese, the Guacamolic with avocado and guacamole, and the Burger Club, which pairs folded eggs with a sausage patty, cheese, and garlic parmesan sauce. Even nostalgia gets a place on the menu with a simple PB&J served on their signature milk bread.
Beyond sandwiches, Egg Club also offers hearty breakfast bowls designed for bigger appetites. The Chipotle Lobster Bowl combines lobster, double-fried eggs, crispy hash browns, and chipotle sauce for a savory, filling option. The Meat Lovers Bowl leans into comfort with double eggs, sausage, bacon, and hash browns, delivering all the flavors of a classic breakfast plate in one satisfying bowl.
Rounding out the menu is a concise but thoughtful drink selection, including brewed coffee, lattes, iced coffee, iced lattes, and hot chocolate, making Egg Club a true morning stop rather than just a grab-and-go counter. Across the menu, the focus remains consistent: high-quality eggs, soft Japanese milk bread, and bold house-made sauces working together to redefine what a fast casual breakfast can be.
Even if Montreal has to wait a little longer, Egg Club’s expansion into Quebec suggests that better breakfast options are finally being taken seriously. For those of us who believe the morning meal sets the tone for the day, this feels like a very good start.
Be First to Comment